BLACK STAR and our French tyre project LEONARD was broadcasted on television, in the France 2 television news (04/20/2023 – 1 p.m.).
BLACK STAR and our French tyre project LEONARD was broadcasted on television, in the France 2 television news (04/20/2023 – 1 p.m.).
The opportunity to raise public awareness on our reconditioned / recycled tyre manufactured in Béthune, in the North of France.
By reindustrializing the former Bridgestone site, we are fully reusing (at the heart of the circular economy):
- Re-use of a site,
- Re-use of an industrial tool,
- Re-use of know-how carried by men and women involved,
- Re-use of waste converted into a valuable resource.
You can also participate in our adventure, keep jobs and factories in the area, it's simple: equip yourself with LEONARD tyres.