Our Leonard tyres on the radio

On Saturday, March 1, 2025, our CEO, Laurent Cabassu, had the honor of being the guest of the show "On parle auto" on Sud Radio, hosted by Jean-Luc Moreau and Laurence Péraud. This weekly show, broadcast every Saturday from 10 a.m. to 12 p.m., is dedicated to automotive news, offering practical advice and answers to enthusiasts of the sector.

During his presentation, Laurent Cabassu highlighted the benefits of the remanufactured "Leonard" tyre, manufactured in France by Black Star. Launched in June 2023, this tyre offers a reliable alternative to newly produced tyres. Sold for approximately 40% less than a premium tyre, "Leonard" is made from sorted and approved old casings.

We warmly thank Laurence Péraud and Jean-Luc Moreau for this opportunity to share our project.

Broadcast and section “Let’s talk tires, let’s talk well” to listen to here: https://www.sudradio.fr/emission/parlons-pneu-parlons-bien-47

Laurent explains why quality is at the heart of the Léonard project: “That was Léonard’s bet. When Black Star took over the old Bridgestone factory, it was the first time that a new tire factory was transformed to manufacture reconditioned tyres. The world has changed, we had to enter through quality. […] we had to have the assurance of quality and safety, equivalent to those of a new tire.”

Laurent reassures Laurence about the availability of our products: “That’s what makes Léonard successful; since the start of the business, we have had a huge number of customers who have trusted us and who have referenced us […] and who promote us. You can find our product almost everywhere.”

“For a difference of 10 euros [with budget tyres] we have French, quality tyres […] You can position yourself with a quality-price offer that is very attractive,” emphasizes Jean-Luc Moreau.