Norauto lance une offre de pneus réutilisés 100% made in France

Norauto, labellisé « Enseigne responsable » depuis 2018, s’associe au spécialiste Black Star to offer « tyres 100 % made in France and made from reused materials ».

These tyres, manufactured in France by Black Star, a company founded in 1979, reflect genuine local expertise. They are part of the circular economy. Technically, these tires have a carcass that is still sound and has retained its potential. The tread and sidewalls are completely replaced to give them a new lease on life. Reconditioned tyres are subject to the same European regulations as new tyres. Black Star thus guarantees safety, quality, and driving comfort to all users of these reconditioned tyres.

Reconditionner un pneu, c’est donner une seconde vie à sa carcasse, riche en caoutchouc et en acier.

“This crisis is an accelerator, a signal pushing us to accelerate our transformation and strengthen our eco-responsible commitments, creating value for our customers and generating a positive impact for the planet. Pioneers of sustainable development since 1992, we have continuously transformed our model and have been developing 21 recycling streams for automotive parts and waste for 30 years. Today, we are taking a new step by integrating tyres made from reused materials, 100% made in France by Black Star, into the heart of our offering. Inviting and encouraging the French to drive responsibly and sustainably is part of our mission.”
Nadia El Amrani, Director of the Norauto France Product Offer.