Norauto lance une offre de pneus réutilisés 100% made in France

Norauto, labellisé « Enseigne responsable » depuis 2018, s’associe au spécialiste Black Star pour proposer « des pneus 100 % made in France et composés à 80 % de matières reutilisées ».

These tires made in France by Black Star, a company created in 1979, reflect true local know-how. 100% from the circular economy, they are made up of 80% reused materials and save 60% of oil needs and 35KG of CO2 each. Technically, these are tires whose carcass is still healthy and has retained its potential. The tread and sidewalls are completely replaced to give them new life. Reconditioned tires are subject to the same European regulations as new tires. Black Star thus guarantees safety, quality and driving comfort to all users of these reconditioned tires.

Reconditioning a tyre means giving a second life to its carcass, rich in rubber and steel.

“This crisis is an accelerator, a signal that pushes us to accelerate our transformation and strengthen our eco-responsible commitments, creating value for our customers, generating positive impact for the planet. Pioneers of sustainable development in 1992, we are continually transforming our model and have been developing 21 recycling channels for automotive parts and waste for 30 years. Today, we are taking a new step by integrating tires made from 80% reused materials into the heart of our offering, and 100% made in France by Black Star. Inviting and encouraging the French to ride responsibly and sustainably is part of our mission. »
Nadia El Amrani, Director of the Norauto France Product Offer.