BLACK STAR and MOBIVIA win the Collab Victory – 2024 Planet Prize


On April 4, 2024, BLACK STAR and MOBIVIA won one of the 4 Collab Victories (2024 Planet Prize 🌍) in the AFM business ecosystem.
The Collaboration Victories is the event that rewards collaborative projects that move the AFM, the largest European retail ecosystem.

LEONARD was born from the collaboration of two French companies: the SME BLACK STAR, a French specialist in retreaded tires for over 40 years, and the MOBIVIA group, leader in automobile maintenance.
The two companies are coming together because they share the same ambition: to extend the life of tires.
In 2021, with the announcement of the closure of the Bridgestone factory in Béthune in Nord Pas de Calais, MOBIVIA and Black Star are betting on reuse by taking over part of the site in order to lay the foundations of an integrated ecosystem around the second life of the tyre.
By working together, the two companies are completely rethinking the way tires are produced, marketed and used.
MOBIVIA group's auto centers (Norauto, Midas, Carter Cash, etc.) collect used tyres and entrust them to BLACK STAR, which recycles the waste by allowing the remanufacturing of a selection of carcasses. In turn, auto centers market and promote these reconditioned tyres to their customers.

This is how the LEONARD tyre was born in 2023. A reconditioned, French, eco-responsible tire with performance comparable to that of a new tire. Available for purchase throughout the Mobivia network and major distributors.