LEONARD: 500,000 reconditioned tyres

The milestone of 500,000 remanufactured tyres has just been reached at our Béthune site. More than just a number, this symbolic milestone embodies the success of an ambitious industrial project, the strength of a committed collective, and confirmation that another path to more sustainable mobility is possible.

A visionary industrial project

Launched in 2023, the Léonard project was born from a strong ambition: to reinvent the tyre life cycle. To achieve this, we chose to transform a former new tire manufacturing plant into a circular production site. This challenge has allowed us to revive a French industrial expertise that has been neglected for too long: retreading.

A dynamic serving the environment, the economy and employment

Thanks to the dedication of our 130 employees in Béthune, 500,000 tyres have now been remanufactured. A tangible result with multiple impacts:

• Environmental: 500,000 reused tyres means the same amount of waste avoided and 9,000 tonnes of CO₂ saved (source: Espère firm), compared with the production of new tyres.

• Economical: tyre reconditioning is fully in line with a circular economy approach, promoting the reuse of resources.

• Social and territorial: the revival of an industrial site in Béthune contributes to the promotion of local know-how and the creation of a new dynamic for employment in the business area.

A reliable and sustainable alternative

This milestone confirms that retreading is now a credible, high-quality, and sustainable solution for both professionals and individuals. Produced in France, these remanufactured tires meet safety and performance requirements while reducing the environmental impact of mobility.

🎯 Next goal: reach the milestone of one million reconditioned tyres.