Norauto event at BLACK STAR Béthune

On April 22, 2025, we had the pleasure of co-organizing with Norauto France an event day in Béthune, as part of a training program for field and head office teams.

On the program:
– Visit our tyre reconditioning site in Béthune.
– Dynamic circuit tests to demonstrate the performance of LEONARD tyres.

This day was punctuated by rich and concrete discussions with the participants - salespeople in Norauto auto centers, franchisees and headquarters employees - who came to discover our quality approach and the requirements we place on each reconditioned / retread tyre.

During the tests, supervised by UTAC experts, they were able to test our tyres in various conditions: tight turns, slalom, emergency braking, etc. All these concrete situations allowed them to evaluate the behavior and safety of LEONARD tyres.

The factory visit also helped to dispel doubts and strengthen confidence in the quality of our reconditioning process.

The feedback is very positive! This is an important step in enabling Norauto's sales force to better prescribe, explain, and promote LEONARD remanufactured tyres.