Norauto training day: immersion in the heart of LEONARD reconditioned tyres

267 / 5 000 Welcomed to our industrial site in Béthune, the participants – auto center salespeople, franchisees and head office employees – were able to discover, through a structured tour, our entire industrial approach to Léonard reconditioned tyres.

A day structured around two highlights:

• A visit to our reconditioning site will provide a concrete illustration of the different manufacturing stages, the level of requirement applied to each tire, as well as the numerous quality checks carried out throughout the process.

• Dynamic tests on the circuit, supervised by UTAC teams, to test the performance of LEONARD tyres in various conditions: emergency braking, slalom, high-speed cornering, etc. These tests allowed participants to see for themselves the level of safety and reliability offered by our products.

Throughout the day, the discussions were rich, pragmatic, and focused on the field. Participants' feedback was very positive, both in terms of content and format: they left better informed, reassured, and confident in supporting the sale and prescription of LEONARD tyres at the point of sale.

“Today I feel much more confident that I can sell [Léonard tyres] with the work we have been able to do, and put them on one of my vehicles.” Coralie, Norauto Blaye saleswoman.

“This is the first time that a new tyre has generated so much curiosity.” Stephan, tyre market manager at Norauto France.

This initiative is fully in line with our shared desire with Norauto to promote more responsible mobility, by combining industrial innovation, safety and the circular economy.