BLACK STAR wins the RECIRCLE AWARD: Business Breakthrough Award 2023


A look back at the 2023 Recircle Awards Ceremony which was held in Bologna on November 16.

The third edition of the Recircle Awards, hosted by Valebridge Media Services, celebrates outstanding achievements in the global tire #retreading and #recycling sectors.

It awarded BLACK STAR with the BUSINESS BREAKTHROUGH AWARD, in recognition of its significant impact in 2023 in terms of entering a new market or growing in the tyre retreading or recycling sector.

2023 was indeed a great year for BLACK STAR, the only French manufacturer specializing in the manufacture of reconditioned tyres for light vehicles on a large scale.

Last April we launched LEONARD reconditioned tyres manufactured in our new industrial site in Béthune and a few months later we began marketing our new range in France and Europe in the main auto centers and tyre retailers. It is the realization of an ambitious and disruptive project which aims to build an integrated tyre recycling ecosystem.

Jean Baptiste Pieret, BLACK STAR President, confirms: "We are certain that we have a valid and concrete solution to the environmental issues of the tyre industry: the circular economy is the right move, and today’s timing is also right.

We must now demonstrate that the business model holds up. At full capacity, our ambition is to produce 1 million remanufactured French tyres in Béthune, to recruit up to 200 people, and to save 18,000 t of CO₂ each year (manufacturing only).

We advocate the merger of the two worlds, where premium manufacturer and RE-premium manufacturer (=Black Star) will work together for the emergence and democratization of a multi-life tyre.

You can see the RECIRCLE AWARDS ceremony here: