{"id":28508,"date":"2025-06-30T08:11:27","date_gmt":"2025-06-30T08:11:27","guid":{"rendered":"https:\/\/black-star.fr\/?p=28508"},"modified":"2026-01-09T10:55:49","modified_gmt":"2026-01-09T10:55:49","slug":"journee-de-formation-norauto-immersion-au-coeur-des-pneus-reconditionnes-leonard","status":"publish","type":"post","link":"https:\/\/black-star.fr\/en\/journee-de-formation-norauto-immersion-au-coeur-des-pneus-reconditionnes-leonard\/","title":{"rendered":"Norauto training day: immersion in the heart of LEONARD reconditioned tyres"},"content":{"rendered":"<p data-start=\"463\" data-end=\"738\">Accueillis sur notre site industriel de B\u00e9thune, les participants \u2014 vendeurs en centres auto, franchis\u00e9s et collaborateurs du si\u00e8ge \u2014 ont pu d\u00e9couvrir, \u00e0 travers un parcours structur\u00e9, l\u2019ensemble de notre d\u00e9marche industrielle autour des pneus reconditionn\u00e9s L\u00e9onard.<\/p>\n<h4 data-start=\"740\" data-end=\"795\">Une journ\u00e9e articul\u00e9e autour de deux temps forts :<\/h4>\n<ul data-start=\"797\" data-end=\"1404\">\n<li data-start=\"797\" data-end=\"1052\">\n<p data-start=\"799\" data-end=\"1052\">La visite de notre site de reconditionnement, permettant d\u2019illustrer de mani\u00e8re concr\u00e8te les diff\u00e9rentes \u00e9tapes de fabrication, le niveau d\u2019exigence appliqu\u00e9 \u00e0 chaque pneu, ainsi que les nombreux contr\u00f4les qualit\u00e9 r\u00e9alis\u00e9s tout au long du processus.<\/p>\n<\/li>\n<li data-start=\"1056\" data-end=\"1404\">\n<p data-start=\"1058\" data-end=\"1404\">Des essais dynamiques sur circuit, encadr\u00e9s par les \u00e9quipes d\u2019UTAC, pour mettre \u00e0 l\u2019\u00e9preuve les performances des pneus LEONARD dans des conditions vari\u00e9es : freinages d\u2019urgence, slalom, virages \u00e0 haute vitesse\u2026 Ces tests ont permis aux participants de constater par eux-m\u00eames le niveau de s\u00e9curit\u00e9 et de fiabilit\u00e9 offert par nos produits.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1406\" data-end=\"1726\">Tout au long de la journ\u00e9e, les \u00e9changes ont \u00e9t\u00e9 riches, pragmatiques et tourn\u00e9s vers le terrain. Les retours des participants sont tr\u00e8s positifs, tant sur le fond que sur la forme : ils repartent mieux inform\u00e9s, rassur\u00e9s et confiants pour accompagner la vente et la prescription des pneus LEONARD en point de vente.<\/p>\n<blockquote><p>\u00ab Aujourd\u2019hui je me sens beaucoup plus convaincue de pouvoir vendre [les pneus L\u00e9onard] avec les ateliers qu\u2019on a pu effectuer, et des les mettre sur un de mes v\u00e9hicules. \u00bb Coralie, vendeuse Norauto Blaye.<\/p>\n<p>\u00ab C&rsquo;est la premi\u00e8re fois qu&rsquo;un nouveau pneumatique suscite autant la curiosit\u00e9. \u00bb Stephan, responsable de march\u00e9 pneumatique Norauto France.<\/p><\/blockquote>\n<p data-start=\"1728\" data-end=\"1924\">Cette initiative s\u2019inscrit pleinement dans notre volont\u00e9 commune avec Norauto de combiner innovation industrielle, s\u00e9curit\u00e9 et \u00e9conomie circulaire.<\/p>\n<p data-start=\"1728\" data-end=\"1924\">A voir ici : <a href=\"https:\/\/youtu.be\/0ynHRfu1JDw\">https:\/\/youtu.be\/0ynHRfu1JDw<\/a><\/p>\n<p data-start=\"1728\" data-end=\"1924\">\n","protected":false},"excerpt":{"rendered":"<p>On April 22, 2025, Black Star had the pleasure of co-organizing, alongside Norauto France, a day dedicated to the discovery of reconditioned tyres as part of a training program for the distributor's field and head office teams.<\/p>","protected":false},"author":14,"featured_media":28512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/posts\/28508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/comments?post=28508"}],"version-history":[{"count":7,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/posts\/28508\/revisions"}],"predecessor-version":[{"id":28655,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/posts\/28508\/revisions\/28655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/media\/28512"}],"wp:attachment":[{"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/media?parent=28508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/categories?post=28508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/tags?post=28508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}