Le 04 avril 2024, BLACK STAR et MOBIVIA ont remport\u00e9 l’une des 4 Victoires de la Collab (Prix Plan\u00e8te 2024) dans l’\u00e9cosyst\u00e8me des entreprises AFM.
\nThe Collaboration Victories is the event that rewards collaborative projects that move the AFM, the largest European retail ecosystem.<\/p>\n
LEONARD was born from the collaboration of two French companies: the SME BLACK STAR, a French specialist in retreaded tires for over 40 years, and the MOBIVIA group, leader in automobile maintenance.
\nLes deux entreprises se rapprochent car elles partagent la m\u00eame ambition: prolonger la dur\u00e9e de vie des pneumatiques.
\nIn 2021, with the announcement of the closure of the Bridgestone factory in B\u00e9thune in Nord Pas de Calais, MOBIVIA and Black Star are betting on reuse by taking over part of the site in order to lay the foundations of an integrated ecosystem around the second life of the tyre.
\nBy working together, the two companies are completely rethinking the way tires are produced, marketed and used.
\nMOBIVIA group's auto centers (Norauto, Midas, Carter Cash, etc.) collect used tyres and entrust them to BLACK STAR, which recycles the waste by allowing the remanufacturing of a selection of carcasses. In turn, auto centers market and promote these reconditioned tyres to their customers.<\/p>\n
This is how the LEONARD tyre was born in 2023. A reconditioned, French tyre with performance comparable to that of a new tyre. Available for purchase throughout the Mobivia network and major distributors.<\/p>","protected":false},"excerpt":{"rendered":"
Le 04 avril 2024, BLACK STAR et MOBIVIA\u00a0ont remport\u00e9 l’une des 4 Victoires de la Collab (Prix Plan\u00e8te 2024 ) dans l’\u00e9cosyst\u00e8me des entreprises AFM. LEONARD est n\u00e9 de la collaboration de deux entreprises fran\u00e7aises.<\/p>","protected":false},"author":14,"featured_media":28286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/posts\/28285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/comments?post=28285"}],"version-history":[{"count":1,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/posts\/28285\/revisions"}],"predecessor-version":[{"id":28547,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/posts\/28285\/revisions\/28547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/media\/28286"}],"wp:attachment":[{"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/media?parent=28285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/categories?post=28285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/black-star.fr\/en\/wp-json\/wp\/v2\/tags?post=28285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}